2016 Automotive Management Workshop with BCIT: March 16, 2016 Advertising & Marketing

COURSE DETAILS
The modern car buyer is researching, choosing and buying cars very differently today. Digital interactions increasingly influence consumer decision journeys when it comes to shopping for and buying a car. Throughout their journey, customers increasingly rely on digital channels, for example, checking brands’ Web sites, reading reviews, and visiting social networks and community forums in the consideration phase. Recent insights have revealed that more than 50 percent of customers make their decision online, emphasizing the importance of managing the online content and advertising for car makers.
 
This workshop will look at effective techniques and best practices in marketing and advertising to inform and attract today’s car buyer.
 
 
LEARNING OUTCOMES
Upon successful completion, the participant will be able to:

• Understand how to synchronize traditional offline media efforts (newspapers, magazines, radio, flyers, etc.) with online marketing strategies (website, social media, SEO, online advertising, email campaigns, etc.)
• Understand how website traffic works and effective Search Engine Optimization (SEO)
• Understand what makes an Auto website great
• Use Social Media to push more traffic to your website ultimately increasing online leads
• Use Internet advertising such as Google AdWords

• Ensure your advertising meets Motor Vehicle Sales Authority regulations