Make Your Dealership Stand Out
Join the NCDA and special guest Drew Harden, Manager of Customer Experience Research & Insights at CARFAX Canada, to learn how your dealership can build a brand that is appealing to potential buyers and be a trustworthy source of advice.
All data is based on a survey of over 2,000 Canadians who recently bought a new or used vehicle. Here's a sneak peek of the survey results:
- Putting customers first, beating any competitor’s price and being around for a long time are the top three items that make your dealership a good place to buy in the eyes of car buyers.
- 73% of Canadian car buyers do not get advice from a dealership on which car to buy and how to handle the purchase process, learn how to become a trusted source of advice.
- Specific items to highlight and avoid in your promotional activities to make your dealership, or dealership group, a more appealing place to buy a vehicle
- Information on where car buyers are getting advice and why
- Strategies to make your dealership a trusted source of car buying advice (create relationships to build trust)
If you have any questions you would like to submit please do so either by writing them in the comment section while registering or by emailing us: info@newcardealers.ca.
Date and Time
Wednesday Feb 9, 2022
10:00 AM - 11:00 AM PST
